Daekyo Partners with Kiwooja Edutainment to Target Vietnamese Market

Cooperation to Provide Locally Customized Educational Content and Programs

Kim Juhyun, Head of Global Business Division at Daekyo (left), and Kwon Youngin, Director of Kiwooja Edutainment, are posing for a commemorative photo after signing a business agreement to target the Vietnamese early childhood education market. Photo by Daekyo

[Asia Economy Reporter Kim Heeyoon] Daekyo (CEO Kang Hojun) announced on the 6th that it has signed a business agreement with Kiuja Edutainment, the local Vietnamese subsidiary of Plays Edutainment, to target the Vietnamese early childhood education market.

The agreement ceremony took place on June 30th at Plays Lounge in Seongdong-gu, Seoul, attended by Kim Juhyun, Head of Daekyo Global Business Division, Kwon Youngin, Director of Kiuja Edutainment, and other officials from both companies.

Through this agreement, Daekyo's Global Business Division plans to operate an edutainment business for young children together with Kiuja Edutainment, expanding business synergy by understanding the local Vietnamese market.

Additionally, Daekyo explained that they will conduct consumer market research with Kiuja Edutainment to understand the local market, provide educational content and programs suitable for Vietnam, and jointly explore growth potential through analysis of consumer responses.

A Daekyo official stated, “To expand overseas, we partnered with Kiuja Edutainment, which has a high understanding of the Vietnamese market and has established infrastructure related to local early childhood business. Based on Daekyo’s excellent educational content and know-how, we will operate beneficial educational programs.”

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