Jeju Air, Instagram 200K Followers Thank You Event
[Asia Economy Reporter Dongwoo Lee] Jeju Air announced that it will hold a prize event for users for two weeks from the 6th to the 20th to celebrate reaching 200,000 Instagram followers, the first among Korean airlines.
Through four appreciation events including a follower nickname contest, a writing contest upon travel completion, a story event, and a comment event, various prizes will be offered to participants such as 4 round-trip domestic flight tickets (for 4 people), 20,000 Refresh Points (for 20 people), Jeju Air model airplanes (3 people), and Jeju Air goods keyrings (9 people).
As of the previous day, Jeju Air has 201,000 Instagram followers, 1,255,880 Facebook followers, and 1,142,759 KakaoTalk Plus Friends followers.
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A Jeju Air official said, “Digital marketing, which allows rapid information dissemination and immediate response confirmation, has become an essential element in enhancing brand value,” adding, “We plan to actively utilize various digital platforms and continuously develop content that can communicate with the MZ generation.”
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