MZ Generation Employees Lead KT&G Management

Launch of the 1st Generation SangSang Junior Board

On May 27, Baek Bok-in, President of KT&G (third from the left in the top row), and employees selected as the first members of the 'Sangsang Junior Board' held an appointment ceremony and took a commemorative photo. (Photo by KT&G)

[Asia Economy Reporter Seungjin Lee] KT&G announced on the 6th that it will strengthen internal communication through the next-generation leader council, "Sangsang Junior Board," composed of 10 MZ generation (Millennials + Generation Z) employees. The Sangsang Junior Board proposed ideas for improving organizational culture with themes such as "communication activation," "horizontal corporate culture," and "respect for members" through workshops.

The MZ generation employees appointed as the "1st Sangsang Junior Board" plan to explore detailed implementation measures based on the three visions presented by President Baek Bok-in in this year's New Year's address: "self-confidence in vision and company-wide alignment," "fast execution through changes in working methods," and "horizontal communication and convergence," by the end of this year. They also plan to suggest new value creation methods in response to the post-COVID-19 era, ideas related to ESG (environment, social, governance) management, new businesses, and programs that meet the demands of the MZ generation.

KT&G has been leading communication management by operating the "Sangsang Realization Committee," the foundation of the Sangsang Junior Board, to understand the values of the younger generation and reflect them in management activities. Established in 2015 when President Baek took office to implement the management philosophy of "communication and empathy," the committee, composed of Millennials, has served as a communication channel to convey fresh opinions from employees to management and to improve them. The opinions of young employees have been actively reflected in various areas such as promoting work-life balance (Work-Life Balance), improving corporate culture, and discovering business ideas.

A KT&G official said, "The Sangsang Junior Board will contribute to strengthening corporate competitiveness by building a dynamic organizational culture as creators who discover diverse ideas and fulfilling their role as influencers who spread global vision and management policies."

This content was produced with the assistance of AI translation services.