Botanista Selects Lee Soo-geun as Brand Model for Kiklao042

[Asia Economy Reporter Hyungsoo Park] Botanista has selected comedian Lee Soo-geun as the brand model for the children's height growth health functional food "KiCleO042".

Comedian Lee Soo-geun popularized the addictive phrase "If only I were taller" on KBS 2TV's "Gag Concert." He is currently active on various entertainment programs, showcasing his brilliant wit and quick thinking.

A company representative explained, "The product name concept matches well with Lee Soo-geun's signature catchphrase, which is why he was chosen as the brand model," adding, "As a father of two children, Lee Soo-geun represents the hearts of parents who wish their children would grow taller."

Since last month, Botanista has produced promotional videos highlighting Lee Soo-geun's unique cheerful image.

The representative emphasized, "Lee Soo-geun is the star most associated with height," and added, "He is a suitable model for KiCleO042, which can help children's height growth." They further stated, "We believe he will contribute to establishing product awareness among consumers."

KiCleO042 is a health functional food jointly developed with NewMed, the developer of the functional ingredient HT042, which helps children's height growth. Containing red ginseng, it supports both children's height growth and immunity with a daily intake of two packets.

This content was produced with the assistance of AI translation services.