OB Beer Launches Summer Limited Edition 'Hoegaarden Pomelo'

[Asia Economy Reporter Lim Hye-sun] Original Belgian wheat beer Hoegaarden announced on the 5th that it will launch 'Hoegaarden Pomelo,' which adds the flavor of the grapefruit-family fruit 'Pomelo.'

Pomelo is a tropical fruit commonly found in popular Southeast Asian vacation spots. Hoegaarden Pomelo is a fruit wheat beer that combines the unique refreshing and sweet-bitter flavor of pomelo. With a lower alcohol content of 3 degrees compared to the 4.9 degrees of the original Hoegaarden product, it is perfect for light enjoyment on hot summer days.

Hoegaarden, pursuing the concept of 'rest in daily life,' has been consistently introducing various beers that incorporate herbal scents and fruit flavors using traditional Belgian brewing methods. Last year, it launched 'Hoegaarden Green Grape,' and in April, it released 'Hoegaarden Botanic,' characterized by its herbal aroma.

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