JAYJUN Cosmetic Launches Subscription Economy Service... 'Regular Delivery of Mask Packs Released'

[Asia Economy Reporter Hyunseok Yoo] JAYJUN Cosmetic announced on the 5th that it has launched a subscription delivery service that allows customers to receive mask packs on a monthly basis. Through this service, consumers can conveniently receive the ‘Best Mask 31’ package, consisting of 31 sheets of JAYJUN’s signature and popular products, at home in a monthly subscription format.

The ‘Best Mask 31’ package is composed of 15 types of functional mask packs for hydration, moisturizing, soothing, and elasticity, designed for daily use throughout the month. It includes bestsellers such as the ‘Black Water Glow Mask’ and the ‘Hyaluronic Hydrating Mask,’ which are ideal for summer skincare, and is expected to have high demand among young consumers in their 20s and 30s.

A JAYJUN Cosmetic representative stated, “Due to the impact of COVID-19, it has become difficult to visit offline esthetic or skincare shops, and recently there has been growing interest and demand for home care, which led us to introduce the mask pack subscription delivery service.”

He added, “Customers can comfortably receive a variety of products at home without the hassle of ordering their preferred products each time, and can use different functional products daily according to their needs. We plan to expand our consumer base centered on the younger generation familiar with the subscription economy.”

JAYJUN’s monthly subscription service can be easily applied for through the official online store, enhancing consumer accessibility, and customers can choose delivery cycles of either one or two months. Additionally, a one-time purchase service is offered for product trials before subscribing.

Meanwhile, on May 21, JAYJUN decided on a paid-in capital increase through a rights offering and a general public offering of forfeited shares worth 27.4 billion KRW. The subscription period for existing shareholders is scheduled for two days, from the 22nd to the 23rd. The new shares are expected to be listed on August 16. JAYJUN also decided on a bonus issue allocating 0.2 new shares per one common share. The record date for the new shares is the 3rd of next month, and the new shares are expected to be listed on the 26th of the same month.

This content was produced with the assistance of AI translation services.