Pulmuone Launches Frozen Pizza 'No Edge Pizza Ricotta Cheese & Barbecue Pulled Pork'

Pulmuone frozen pizza 'Ricotta Cheese & Barbecue Pulled Pork' product. (Photo by Pulmuone)

[Asia Economy Reporter Seungjin Lee] Pulmuone Foods announced on the 5th that it has launched a new premium pizza, "No Edge Pizza Ricotta Cheese & Barbecue Pulled Pork," which is topped all the way to the edge of the pizza dough.

"No Edge Pizza Ricotta Cheese & Barbecue Pulled Pork" is the fourth No Edge Pizza following the three types?Bacon Five Cheese, Pepperoni Combination, and Charcoal Grilled Bulgogi?released when Pulmuone entered the frozen pizza market in December 2019.

"No Edge Pizza Ricotta Cheese & Barbecue Pulled Pork" allows consumers to easily prepare a premium pizzeria-style menu at home. It uses ricotta cheese and "pulled pork" as the main ingredients, which are rare in frozen pizzas. Pulled pork is a traditional American barbecue made by smoking pork for a long time, resulting in tender, moist, and mild-flavored meat.

Also, like the existing No Edge Pizzas, the toppings are filled all the way to the edge, allowing customers to enjoy the soft dough and rich toppings deliciously until the last bite. No Edge Pizza has gained great popularity by innovatively overcoming the drawbacks of frozen pizzas, which were known for tough and hard dough and sparse toppings, through the latest pizza manufacturing technologies introduced from Italy and the United States and extensive research and development.

This new product will be launched first online on platforms such as Gmarket and Auction, reflecting the frequent online purchases of frozen pizzas. Since entering the frozen pizza market at the end of 2019, Pulmuone has held the number one market share in the online pizza market since 2020, maintaining a leading position with 32.4%. The company plans to strengthen its top position by expanding premium new products.

Jegal Jiyoon, Frozen FRM PM at Pulmuone Foods, stated, "We are confident that the new product will increase satisfaction among consumers who frequently purchase frozen pizzas, as it allows them to easily enjoy premium pizzeria-style menus at home."

This content was produced with the assistance of AI translation services.