Le·Ssang·Shoe, Export Recovery Thanks to Main Models... Struggling to Expand Domestic Sales

[Asia Economy Reporter Ki-min Lee] Renault Samsung Motors, SsangYong Motor, and Korea GM, which had been suffering from overall performance decline, have entered a recovery phase in exports through overseas sales of their main models. These three companies are also making every effort to expand domestic sales by conducting promotions with enhanced benefits.

According to the industry on the 4th, Korea GM recorded exports of 21,136 units last month, an increase of 27.1% compared to the previous year. With key models such as the Trailblazer and Buick Encore GX, a total of 15,145 units were exported in June alone, showing a high growth rate of 267.3% compared to the previous year.

Renault Samsung also recorded exports of 8,556 units last month, a sharp increase of 1,345.3% compared to the previous year, thanks to the launch of the XM3 (export name New Arkana) in 28 European countries in early last month. SsangYong Motor also increased by 539.1% compared to the same month last year due to increased sales of the Rexton Sports & Khan. However, the poor situation in the domestic market did not change. Korea GM and Renault Samsung decreased by 38.6% and 59.0%, respectively, compared to the same period last year, and SsangYong Motor decreased by 41.3%.

These three companies, which have laid the foundation for performance improvement through exports, plan to expand domestic sales by continuing various benefits in Korea. Korea GM is offering a 36-month interest-free installment plan this month for customers purchasing Chevrolet Spark, Trailblazer, Malibu, and Bolt EV, and provides cash support of 700,000 KRW, 800,000 KRW, 1,500,000 KRW, and 2,000,000 KRW respectively when selecting combo installments. When purchasing a Chevrolet Traverse, an installment product is offered with up to 48 months at 1.5% interest and up to 72 months at 2.9% interest, and customers who choose combo installments combining installments and cash support receive a cash benefit of 2,000,000 KRW.

Renault Samsung offers a 1,000,000 KRW discount and a prepaid charging card worth 500,000 KRW that allows free driving for 20,000 km for one year (based on slow charging) to customers who purchase the Renault Zoe electric vehicle in cash this month. A special discount of 500,000 KRW is provided to public officials and employees of public institutions. In addition, discounts of up to 1,500,000 KRW are given depending on the production year and month. For The New SM6, a 2,000,000 KRW discount is offered for cash purchases, a 300,000 KRW discount with interest-free benefits for 36-month installments, and a 700,000 KRW discount for 72-month installments.

SsangYong Motor offers a 1,500,000 KRW discount depending on the model this month, and even if purchasing models not eligible for promotions, additional discounts and customized installment programs are provided. Customers who sign a contract for the All New Rexton by the 21st of this month will receive early contract promotions of 500,000 KRW for the Rexton, 300,000 KRW for the Korando, and 200,000 KRW for the Tivoli & Air. A 500,000 KRW additional discount is also available for lump-sum purchases of the Korando and Tivoli & Air. Using the special 3.9% 72-month installment plan, the Korando and Tivoli & Air receive a 1,000,000 KRW discount, and the Sports & Khan and All New Rexton receive a 500,000 KRW discount.

This content was produced with the assistance of AI translation services.