Winia Dimchae Releases 'Bordeaux·French' Refrigerator Commercial Video
Winia Dimchae unveiled the Winia Bordeaux and Winia French refrigerator commercial videos
[Photo by Winia Dimchae]
[Asia Economy Reporter Kim Heung-soon] Winia Dimchae unveiled a new commercial video on the 2nd featuring the country's first 4-door refrigerator equipped with a wine cellar, the 'Winia Bordeaux,' and the premium 'Winia French' refrigerator, which applies temperature control technology and an independent cooling system.
The commercial video employs a special production technique that combines live-action and illustrations to stylishly express the lifestyles of consumers with the Winia Bordeaux and French refrigerators. The company explained that finding the unique illustrated scenes appearing throughout the video?from skateboarding scenes to dancing and partying?is another enjoyable aspect of watching the commercial.
The Winia Bordeaux refrigerator, which combines a wine cellar and refrigerator into one, was portrayed with trendy individuals enjoying wine, emphasizing the keyword of preserving the wine's original taste and aroma.
The Winia French refrigerator was depicted alongside characters enjoying exciting garden parties and the stunts of a distinctive skateboarder. It highlights the ultra-precise temperature control function with a ±0.3-degree variance that keeps various foods and ingredients fresher.
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This commercial video has started airing on major TV channels and the largest 'K-POP Square Media' located in Samseong-dong, Seoul, beginning with YouTube. A Winia Dimchae official stated, "We will strengthen marketing activities to actively promote not only the excellence of our products but also the 'Winia' brand targeting the MZ generation."
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