Seven Eleven Launches 'Sumichabori'... "Cool Barley Tea for This Summer"

Seven Eleven has launched a barley tea beverage under its private brand (PB) called 'Seven Select Sumi Cha Barley'.

[Asia Economy Reporter Lim Chunhan] Seven Eleven announced on the 2nd that it has launched ‘Seven Select Sumi Chabori’ as a private brand (PB) product through a collaboration with actress Kim Sumi.

This product is a healthy beverage made from 100% domestically grown barley, offering a unique clean and savory taste that can be enjoyed without hesitation as a substitute for water.

The reason Seven Eleven introduced barley tea is that due to the impact of COVID-19, with fewer gatherings and extended home stays, the demand for tea beverages that can be consumed as essential household items like bottled water or drinking water substitutes has increased.

According to Seven Eleven, from January to June this year, sales of tea beverages such as barley tea and corn silk tea grew by 10.3% compared to the same period last year, with barley tea sales increasing by 13.9%. The sales proportion of tea beverages at Seven Eleven has been gradually increasing year by year.

A Seven Eleven official said, “As home stays lengthened due to COVID-19, the popularity of barley tea, which can be enjoyed at home as a drinking water substitute among convenience store tea beverage categories, has especially risen. We launched this product with Kim Sumi targeting the summer peak beverage market that is about to begin in earnest.”

This content was produced with the assistance of AI translation services.