Market Kurly Sees Increase in Kitchen and Gardening Product Sales... "They Sell Better When It Rains"

On rainy days, Market Kurly has shown higher sales of kitchenware, convenience foods, and gardening supplies.

[Asia Economy Reporter Lim Chun-han] It has been found that sales of kitchenware, convenience foods, and gardening supplies are higher on rainy days at Market Kurly.

According to Market Kurly, from May 1 to June 29, sales of pots and frying pans were 34% higher on rainy days compared to days without rain. Sales of tableware such as plates and spoons, as well as cutting tools like knives and scissors, also increased by 14% respectively on rainy days compared to non-rainy days.

Sales of easy-to-grill products such as fish and meat were 38% higher on rainy days. Sales of simple convenience foods with straightforward cooking processes, such as Jeon (11%) and Tteokbokki (10%), also increased, along with snacks that are easy to enjoy with alcohol, such as nuts (12%), dried seafood (8%), and dried meat (6%).

For gardening supplies, sales of flowers like Nongbu’s flowers, vegetable seeds for home gardens, and potted plants such as Monstera and Hongkong palm were 12% higher on rainy days, and sales of floral supplies like pots and vases also increased by 19%.

Market Kurly explained that this is because people tend to eat at home rather than dine out when it rains, leading to increased consumer interest in kitchenware needed for cooking, easy-to-prepare convenience foods, and gardening supplies that help alleviate boredom at home.

This content was produced with the assistance of AI translation services.