Hana Bank Launches 'Celebrity Marketing' to Boost Trust Activation... First Ambassador is National Singer 'Kim Sang-hee'

Celebrity No.1 Contract Signed with National Singer Kim Sang-hee and Hana Living Trust
Trust Agreement for Retirement Management and Spouse Consideration in Case of Emergencies

On the afternoon of the 29th, Park Seong-ho, CEO of Hana Bank (second from the left in the photo), is taking a commemorative photo with Kim Sang-hee, Chairman (third from the left in the photo), Lee Won-joo, Head of Hana Bank Pension Trust Group (fourth from the left in the photo), and Jung Si-eun, Head of GOLD PB at Hana Bank Dogok PB Center (first from the left in the photo) at the Hana Bank Euljiro Headquarters.

[Asia Economy Reporter Kiho Sung] Hana Bank announced on the 30th that it will conduct celebrity marketing to contribute to the activation of trusts as a means to prepare for the future amid low birth rates and aging population.

The first target of the celebrity marketing is Kim Sang-hee, the national singer celebrating her 60th debut anniversary this year and the chairman of the Korean Entertainers' Unity Association. Chairman Kim signed a living trust contract with Hana Bank the day before.

Hana Living Trust refers to a trust that safely manages various assets such as money, real estate, and securities, allowing the settlor to inherit them to designated persons in the desired manner in case of unforeseen circumstances.

Hana Living Trust enables the settlor to manage their old age by allowing funds not to be frozen due to illness or accidents and to be used for themselves. It also allows inheritance planning and asset management for a surviving spouse left alone after the settlor's death. Additionally, anyone can comfortably and easily express family love through a trust with an amount of 10,000 KRW or more.

Chairman Kim Sang-hee decided on this contract after always wondering what she could do for her family as she aged and consulting with all her family members. Through this, she decided to put her usual love for her family into the trust.

Chairman Kim said, “I want to widely promote the trust asset management plan that considers each other's old age between couples in an increasingly aging society,” and added, “I hope Hana Bank will work even harder so that even a life left alone can be stable and happy.”

Park Sung-ho, President of Hana Bank, said, “Thank you for contributing to widely raising awareness of the necessity of trusts through your own and your family's stories,” and added, “We will continue to strive to become the best bank for asset management that is more valuable and meaningful.”

This content was produced with the assistance of AI translation services.