Jeonggwanjang Launches 'Hwaerak Innergetic'... Targeting the Inner Beauty Market

Jung Kwan Jang Hwa Ae Rak Innergetic product (Photo by KGC Ginseng Corporation)

[Asia Economy Reporter Seungjin Lee] On the 30th, Jeong Kwan Jang announced that it is launching two new products, ‘Hwaerak Innergetic Skin’ and ‘Hwaerak Innergetic Body,’ to target the inner beauty market.

‘Hwaerak Innergetic Skin’ mainly contains Jeong Kwan Jang 6-year-old red ginseng and hyaluronic acid, which can help with skin hydration. Hyaluronic acid is a natural moisturizing factor that can store moisture up to 1,000 times its own weight and has been recognized for its functionality in UV protection and skin hydration. It also includes young collagen, elastin, and vitamin C.

‘Hwaerak Innergetic Body’ contains Jeong Kwan Jang 6-year-old red ginseng and lemon balm extract powder blend, which can help reduce body fat and create a firm body shape. All products in the Innergetic lineup feature a blend of five antioxidant fruits, providing a fragrant scent.

According to the Korea Health Functional Food Association, the domestic inner beauty market has grown about tenfold from 50 billion won in 2011 to 500 billion won in 2019. Jeong Kwan Jang plans to actively respond to the market by strengthening the Hwaerak Innergetic lineup.

Kim Hyung-sook, Brand Director, said, “The number of beauty consumers who want to take care of both health and beauty is increasing,” adding, “We will target the inner beauty market with Hwaerak Innergetic’s differentiated double-effect functionality that simultaneously satisfies vitality energy and inner care.”

This content was produced with the assistance of AI translation services.