Lotte Department Store Shop Managers to Be Trained as Live Broadcast Experts
'Live Crew' Supports Partner Company Employees' Live Broadcasts
Lotte Department Store is providing live broadcast-related training through the 'Live Crew' program for shop managers at its stores who wish to conduct live commerce (Photo by Lotte Department Store).
View original image[Asia Economy Reporter Yuri Kim] Lotte Department Store is providing support for live commerce to shop managers at its stores.
On the 29th, Lotte Department Store announced that it has planned and is supporting a capacity-building program for employees among store shop managers who wish to conduct live commerce.
Lotte Department Store has designed an exclusive program called 'Live Crew' to provide live broadcast-related training to partner company employees. 'Live Crew' is a training course for cultivating live commerce experts among shop managers, offering comprehensive education and skill enhancement for live broadcasts, including live practice, special lectures by show hosts, and broadcast planning coaching. The training is free of charge and open to anyone who wishes to attend. In the first half of this year alone, two sessions were held, with a total of 61 employees completing the program.
Lotte Department Store explained that among the 'Live Crew' graduates, they comprehensively evaluate live hosting skills and product planning abilities to select the most outstanding shop manager for each training session, providing various benefits such as filming support, show host support, and marketing support.
The shop manager of Quiksilver Roxy on the 8th floor of the Daejeon branch, who was selected as the top graduate of the 2nd course, said, "With offline sales struggling due to COVID-19 and fierce competition in the commercial district, I was able to improve my live broadcasting skills by receiving live commerce training provided by headquarters," adding, "Support from professional show hosts and filming staff is a great help."
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Yoon Hyun-jung, team leader of Lotte Department Store's V-Commerce team, said, "After considering what could be of some help to shop managers facing difficulties in the challenging offline environment due to COVID-19, we planned the 'Live Crew' program," and added, "The satisfaction of the graduates is high, so we plan to continuously nurture Live Crew rather than making it a one-time program."
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