Pulmuone Saemmul Launches No-Label Edible Water 'Pulmuone Saemmul by Nature'
[Asia Economy Reporter Seungjin Lee] Pulmuone Sammul, a subsidiary of Pulmuone, announced on the 29th that it will launch two types of ‘Pulmuone Sammul by Nature’ without labels: a 500ml 20-pack and a 2L 6-pack.
The essential product information such as the product name and source of water for ‘Pulmuone Sammul by Nature’ is laser-engraved on the top of the bottle, and detailed information such as mineral content is printed on the bundle packaging.
Pulmuone Sammul plans to convert about 50% of its drinking water production volume to label-free products this year. Through this, it is expected to reduce vinyl usage by a total of 55 tons based on last year’s shipment volume, and starting with this label-free product launch, it will gradually apply label-free transparent PET bottles to its products.
Pulmuone Sammul has been leading the development of eco-friendly packaging materials. In 2013, it introduced the country’s first low-height ‘ultra-light cap,’ reducing plastic usage by 40% compared to before, and last year, it launched the ‘Easy Peel’ label, which allows easy label removal by not applying adhesive on the top, facilitating separation.
Meanwhile, to celebrate the launch of the label-free product, Pulmuone Sammul will sell all ‘Pulmuone Sammul by Nature’ products at up to 69% discounted prices on the official Pulmuone Sammul Smart Store until the 4th of next month.
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A Pulmuone Sammul official stated, “As a leading company in eco-friendly management, Pulmuone Sammul will introduce eco-friendly containers and actively communicate with consumers to ensure that label-free products naturally settle into everyone’s daily lives.”
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