Puradak Chicken unveils its first product 'Tender Chibarow' developed with CJ CheilJedang's 'Creit'

Oven-fried chicken brand Puradak Chicken recently unveiled its first product, 'Tender Chibaro,' launched in collaboration with CJ CheilJedang's newly introduced B2B specialized brand 'Creeat.'

Puradak Chicken aimed to develop a special dish that offers new flavors and textures beyond the conventional chicken breast. To achieve this, they actively utilized the expertise and technology of CJ CheilJedang's 'Creeat' to create the 'Tender Chibaro' product.

Tender Chibaro is the first menu item in Puradak Chicken's newly launched premium chicken breast lineup called 'Purest' (a compound of 'Puradak,' 'Premium,' and 'Chicken Breast'). It breaks away from the typical healthy or bland taste of chicken breast by adding moisture to the chicken meat and coating it with a chewy skin, then frying it crispy in Puradak's signature style, inspired by the Korean-Chinese dish Guobaorou.

Puradak Chicken's Tender Chibaro comes in three varieties, incorporating Puradak's special sauces: ▲Mad Garlic ▲Sweet Seasoning ▲Devil. It is gaining attention and growing in popularity, especially among the MZ generation seeking new experiences, being described as a 'new concept chicken breast dish.'

A Puradak Chicken representative said, “It is meaningful to present a special product that fully embodies Puradak Chicken's know-how and identity as CJ CheilJedang 'Creeat's' first product. The 'Tender Chibaro' was born from the passionate collaboration of two brands determined to create new menus that satisfy customers.” They added, “We will continue to introduce various products through collaboration with 'Creeat' and work together to create new food experiences.”

Meanwhile, Puradak Chicken continues to introduce new chicken and side menu items with innovative flavors and visuals under the slogan 'Chicken, becoming cuisine.'

This content was produced with the assistance of AI translation services.