WEMAKEPRICE Targets Challenge Effect with VIP Club... "Inducing Change in Shopping Experience"
Instantly Check How Much Left to Reach VIP... Increases User Fun and Sense of Achievement
Motivates by Offering Membership Benefits Upon Achievement Without Additional Signup Fees
"Purchase 2 more times or spend an additional 230,000 KRW to enjoy VIP Club benefits!" This phrase can be seen at the top of the main page of Wemakeprice's My Page, which officially launched the free membership 'VIP Club' service starting in June. It clearly shows how many more purchases or how much more spending is needed this month to become a VIP. It allows customers to actively participate in purchasing to become VIPs themselves, experiencing fun and a sense of achievement throughout the process of gaining benefits.
The challenge effect of Wemakeprice VIP Club is translating into results. According to Wemakeprice on the 29th, during the pilot operation period in April, VIP Club members shopped 4.2 times more frequently and spent 3.8 times more than regular users. On VIP Club Day in April, they even made purchases amounting to 10 times the average daily shopping amount of the previous month in just one day. Wemakeprice explained that the ultimate goal of the VIP Club challenge is to induce changes in shopping habits within the platform based on users’ positive shopping experiences and ultimately secure loyal customers.
Wemakeprice visually presents achievement goals to motivate users and creates an environment where users can immerse themselves in the challenge. Users can check in real time on the screen how many of the 5 required purchases they have made and how much of the 300,000 KRW spending target they have completed to become VIPs. Starting this month, upon achieving the challenge, users receive their VIP badge immediately without waiting until the next month and can enjoy the benefits right away. The sense of accomplishment and satisfaction experienced by actual users is expected to increase further.
Various VIP reward benefits are also key factors in boosting user motivation. VIP Club members can instantly use discount coupons worth 120,000 KRW per month. They also receive additional points when paying with affiliated credit cards. For 1.5 million frequently purchased daily necessities, 'price guarantee coupons' are provided, allowing convenient shopping at the lowest online prices without real-time price comparison. There are also exclusive events and special benefits in dedicated sections.
Recently, Wemakeprice partnered with KB Kookmin Card to launch a credit card tailored for Wemakeprice users. VIP Club members can earn 5% of their shopping amount back as Wemakeprice points, combining a basic 2% accumulation with an additional 3% accumulation when paying with this card. There are also point accumulation benefits for using lifestyle services.
Hot Picks Today
Taking Annual Leave and Adding "Strike" to Profiles, "It Feels Like Samsung Has Collapsed"... Unsettled Internal Atmosphere
- There Is a Distinct Age When Physical Abilities Decline Rapidly... From What Age Do Strength and Endurance Drop?
- "One Comment Could Lead to a Report": 86% of Elementary Teachers Feel Anxious; Half Consider Resignation or Career Change
- "After Vowing to Become No. 1 Globally, Sudden Policy Brake Puts Companies’ Massive Investments at Risk"
- On Teacher's Day, a Student's Gifted Cake Had to Be Cut into 32 Pieces... Why?
A user who became a VIP Club member this month said, "'Purchase 2 more times and get VIP Club benefits, purchase 1 more time and get even more VIP Club benefits' ? seeing these phrases made me want to complete the challenge and become a VIP myself." They added, "Since there is no separate membership fee and I just shop as usual, I felt the membership benefits were even greater, and I plan to maintain my VIP membership to continue enjoying the benefits."
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
