Shinhan Card and The Class Hyosung Form Strategic Partnership to "Revitalize Used Car Financing"
Contributing to Certified Used Car Sales Improvement
Through Customer-Customized Product Launch
Shinhan Card announced on the 28th that it has signed a strategic partnership agreement with The Class Hyosung, the official dealer of Mercedes-Benz Korea, as a used car finance partner to enhance customer value. Kim Tae-gi, CEO of The Class Hyosung (left), and Choi Jae-hoon, Head of Multi-Finance Group at Shinhan Card (right), are taking a commemorative photo at the signing ceremony.
View original image[Asia Economy Reporter Ki Ha-young]Shinhan Card announced on the 28th that it has signed a strategic partnership agreement with The Class Hyosung, the official dealer of Mercedes-Benz Korea, and a used car finance partner company to enhance customer value.
Through the strategic partnership with The Class Hyosung, Shinhan Card plans to launch customized financial products to contribute to the increase in sales of Mercedes-Benz certified used cars. In addition, to commemorate this partnership, various financial products will be sold, and joint marketing that benefits both Shinhan Card and The Class Hyosung will be conducted.
It is expected that this strategic partnership will provide stable used car financial services to customers and establish a financial collaboration system, creating a new opportunity that can lead to an expansion in car sales.
The Class Hyosung, which has been operating as the official dealer of Mercedes-Benz Korea since 2003, runs certified used car showrooms in Jukjeon and Cheonan areas, and operates 11 service centers including Gangnam-daero, Seocho, Dogok, Songpa, Anyang Pyeongchon, Jukjeon, Yongin Suji, Guri, Dongtan, Cheonan, and Cheongju.
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A Shinhan Card official said, "We will continue to explore various forms of cooperation by launching diverse financial products for customers purchasing Mercedes-Benz certified used cars from The Class Hyosung and for sales dealers."
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