7 TV Home Shopping Companies Support Local Producers Struggling Due to COVID-19

Broadcasting Over 43 Times from Late This Month with Average Commission Rate Less Than Half

[Asia Economy Reporter Jo In-kyung] TV home shopping is launching a special broadcast to support local producers struggling due to COVID-19.

The Korea TV Home Shopping Association announced on the 23rd that seven TV home shopping operators?GS Home Shopping, CJ Home Shopping, Hyundai Home Shopping, Lotte Home Shopping, NS Home Shopping, Home&Shopping, and Gongyoung Shopping?will sell products from 41 local producers selected based on recommendations from Gyeongnam Province, Jeonbuk Province, Daegu City, and the Small and Medium Business Distribution Center through TV and T-commerce.

The broadcast products mainly consist of regional specialties such as chueotang (loach soup), rice cakes, and processed chestnut products, with a total of 41 companies broadcasting at least 43 times.

For the special broadcast, the usual barriers to entering home shopping have been significantly lowered. By utilizing the 'Social Contribution Broadcast' system operated by home shopping companies, participating local producers only need to bear basic costs such as shipping fees and card commissions. This is less than half of the average home shopping commission rate of 29.1% as of 2019.

These TV home shopping companies plan to conduct 14 sales broadcasts targeting products recommended by the Small and Medium Business Distribution Center from the 24th, during the 'Korea Together Sale' period, until the 11th of next month, and at least 29 broadcasts or more for products recommended by Gyeongnam Province, Jeonbuk Province, and Daegu City after late July.

Additionally, they plan to select special broadcast targets to support local producers based on recommendations from seven metropolitan local governments: Gwangju City, Jeonnam Province, Jeju City, Busan City, Gangwon Province, Gyeongbuk Province, and Chungnam Province.

Cho Soon-yong, chairman of the TV Home Shopping Association, said, "Since the first broadcast in 1995, TV home shopping has played an important role as a distribution and broadcasting platform in expanding sales channels for small and medium enterprises and local producers. Although everyone is facing difficulties due to COVID-19, the industry is united in efforts to demonstrate the value of the industry’s existence and fulfill social responsibilities as a government-approved business."

This content was produced with the assistance of AI translation services.