Samsung 'Bespoke Water Purifier' Sells 10,000 Units in Domestic Market Within 3 Months of Launch

A Samsung Electronics model is introducing the 'Bespoke Water Purifier,' which achieved domestic sales of 10,000 units within three months of its launch at the Samsung Digital Plaza Gangnam Main Store in Nonhyeon-dong, Seoul.
[Photo by Samsung Electronics]

[Asia Economy Reporter Kim Heung-soon] Samsung Electronics announced on the 23rd that its 'Bespoke Water Purifier,' launched domestically on March 22, surpassed 10,000 units in sales within just three months of release.

The Samsung Bespoke Water Purifier features powerful purification performance and adopts a modular design that allows consumers to choose according to their preferences and lifestyle. Samsung Electronics developed a '4-stage filter system' that effectively and densely filters out foreign substances, applying it not only to the Bespoke Water Purifier but also to Bespoke refrigerators equipped with water purification functions.

According to Samsung Electronics, this filter system received the highest number of certifications among domestically manufactured water purifiers and refrigerator water purifiers for purification performance and material safety across 73 items, including heavy metals such as lead, arsenic, and mercury, as well as bisphenol A and perfluorinated compounds (PFOA, PFOS), from the U.S. drinking water testing organization 'NSF International.' Earlier in January, it won the Innovation Award at CES, the world's largest IT and home appliance exhibition.

To enhance consumer satisfaction, the Samsung Bespoke Water Purifier incorporates features such as a built-in design with the purification module installed under the sink to maximize kitchen space, faucets (water outlets) available in two types and various colors to match interior design and usage, and AI-based 'Smart Clean Care' that allows hygienic management of the product without periodic on-site service visits.

As a result, the competition rate for the 'Consumer Experience Group,' where users share their personal experiences after using the product, reached 61 to 1. Additionally, digital content created in collaboration with Samsung Electronics and YouTube creator 'Gwana' attracted attention, achieving approximately 1.2 million views within two weeks.

Lee Dae-rae, Executive Director of Samsung Electronics' Home Appliance Business Division, said, "The Samsung Bespoke Water Purifier is gaining popularity as a product that perfectly matches consumer trends seeking not only powerful purification performance but also sophisticated design and easy hygiene management." He added, "We will continue to introduce Bespoke products that reflect individual preferences and lifestyles."

This content was produced with the assistance of AI translation services.