iPhone 13 Officially Launches on September 24... Possibility of Another Name

September 14 Expected for Apple New Product Launch Event
Mentions iPhone 12s Instead of iPhone 13

Rendering image of iPhone 13 (tentative name)

[Asia Economy Reporter Seulgina Cho] Apple’s new smartphone, the iPhone 13 (tentative name), is reported to be unveiled at a new product launch event on September 14, followed by an official release on the 24th of the same month. It is expected that the price range will remain at the current level.

IT specialist media PhoneArena reported this on the 22nd (local time), citing Wedbush analyst Dan Ives.

Analyst Dan Ives predicted that Apple will hold the iPhone 13 launch event in the third week of September. Considering that Apple usually holds new product launch events on Tuesdays and starts pre-orders on Fridays, the event date is likely Tuesday, September 14. Pre-orders are expected to begin on the 17th, with the official release on the 24th.

The new iPhone is expected to be released in four models, similar to the previous iPhone 12 lineup: iPhone 13, iPhone 13 Mini, iPhone 13 Pro, and iPhone 13 Pro Max.

Analyst Ives estimated that the total sales volume of the four iPhone 13 models will reach 130 million to 150 million units in the second half of the year alone. Especially in the fourth quarter, it is expected to account for the majority of shipments. PhoneArena conveyed the atmosphere, saying, "Apple is expecting the highest sales volume in the series."

Earlier, market research firm TrendForce also forecasted that Apple’s annual iPhone shipments this year will increase by 12.3% compared to the previous year, reaching 223 million units, with about 40% of that being the iPhone 13.

Some speculate that considering the Western aversion to the number 13, the new iPhone might be named something other than iPhone 13. IT specialist media CNET reported, "Apple might skip 13," noting that for superstitious reasons, the number 13 is sometimes omitted from elevator buttons in high-rise buildings.

Given that the successor to the iPhone 6 was the iPhone 6s and the successor to the iPhone X was the iPhone Xs, there is speculation that the new model might be called iPhone 12s instead of iPhone 13. According to a recent survey released by phone sales site SellCell, more than 7 out of 10 iPhone users in the U.S. prefer a different name over iPhone 13.

iPhone 13 (tentative name) pink rendering image

The new iPhone series is expected to have an increased battery capacity and significantly improved camera specifications compared to its predecessor. IT tipster L0vetodream revealed on Twitter that the battery capacity of the iPhone 13 and iPhone 13 Pro will be up to 3095mAh. The iPhone 13 Pro Max (4325mAh) is expected to be the first iPhone boasting a battery capacity exceeding 4000mAh.

Renderings have also been released consecutively. Looking at the iPhone 13 renderings released by MacRumors, the shape of the previous model is maintained, but the rear camera area appears larger. This is analyzed to be related to camera function improvements. The iPhone 13 is expected to significantly enhance zoom functionality and support sensor-shift stabilization on all models. The LiDAR sensor, which was originally supported only on the Pro and Pro Max models, is also expected to be applied to all iPhone models. Additionally, there is speculation that Apple’s pink color option, first introduced with the iPhone 5c, will make a comeback.

On the same day, PhoneArena reported in another article that Apple’s partners Foxconn and Pegatron have expanded their production line workforce ahead of the new iPhone launch. Local media also reported that workers on the iPhone 13 assembly line receive bonuses exceeding their average monthly salary.

This content was produced with the assistance of AI translation services.