Kakao Entertainment Partners with ‘LoL’ LCK
[Asia Economy Reporter Kang Nahum] Kakao Entertainment announced on the 22nd that it has signed a partnership agreement with League of Legends Champions Korea (LCK), which hosts the Korean professional league for the 'League of Legends (LoL)' eSports.
Kakao Entertainment and LCK have been collaborating since the LCK Spring Playoffs this year. This project links Kakao Entertainment's flagship IP (intellectual property) 'Solo Leveling' with LCK.
Kakao Entertainment plans to expand the scope of collaboration with LCK and officially launch sponsor marketing starting from the Summer Split. Currently, to mark the opening of the 2021 LCK Summer, Kakao Page is presenting '21' LCK Summer: Summer is Coming,' which features LCK content.
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Park Jong-cheol, head of Kakao Entertainment's Platform Business Division, said, "LCK is a league eagerly awaited by global eSports fans and entertainment content enjoyed by the global MZ generation," adding, "We hope this collaboration will become an infinite driving force for both companies' global endeavors."
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