11st Signs Business Agreement with Amorepacific... Joint Marketing Promotion Initiated

11st and Amorepacific have signed a strategic business partnership (JBP) to promote joint marketing.

[Asia Economy Reporter Lim Chunhan] 11st announced on the 22nd that it has signed a strategic business partnership (JBP) with Amorepacific to promote joint marketing.

The two companies discussed various synergy plans to lead the beauty e-commerce market by combining their core growth drivers. They plan to concretize collaboration strategies such as fast delivery of cosmetics using 11st's delivery partnership capabilities, expanding exclusive products through gift services, and pre-launching new products via live broadcasts.

11st and Amorepacific have maintained a close collaborative relationship for years, consistently generating synergy through joint marketing. Last year, the transaction amount of Amorepacific on 11st surged by 185% compared to the previous year. Additionally, during the 9-day Amore Party event in April, approximately 4 billion KRW worth of products were sold.

Amorepacific events will continue every month in the second half of the year. On the 21st, a live broadcast with Hera was held, and Hera and Hanyul brand events will continue respectively until the 27th. In early July, a discount event for all Amorepacific brands is planned to be held consecutively.

Lee Sangho, CEO of 11st, said, “We will actively promote joint marketing that can maximize the synergy of both companies by combining 11st’s customer data and know-how with Amorepacific’s brand portfolio.”

This content was produced with the assistance of AI translation services.