Cheil Worldwide, Samsung Life Empathy Campaign 'Popular'... Capturing Diverse Life Scenes
Samsung Life Insurance's 'Life Customized, Life Insurance' advertisement produced by Cheil Worldwide.
View original image[Asia Economy Reporter Lim Chunhan] Cheil Worldwide announced on the 18th that Samsung Life Insurance's advertisement, which sincerely empathizes with customers' diverse life experiences, is gaining great popularity.
Samsung Life Insurance's 'Life Tailored, Life Insurance' advertisement features a warm perspective on Samsung Life Insurance moving forward alongside customers' diverse lives in an era of high uncertainty.
This advertisement shows different life scenes of peers living in the same era. It wittily depicts a 27-year-old office worker leaving work at 5 p.m., a 27-year-old self-employed person heading to a cafe, a 34-year-old woman taking photos at a child's first birthday party, a 34-year-old woman cheering for idols while watching an online concert, a 58-year-old man working his third job, and a 58-year-old man who has chosen his third profession.
In particular, this campaign uses a split-screen technique to intuitively express people of the same age living different lives, adding fun and vitality with clever copy such as commuting and leaving work, first birthday party and idol. Also, actor Jung Kyung-ho, the advertisement model, delivers the message of 'insurance tailored to every different life' sincerely by smiling brightly and walking in step with various people.
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Riding on the popularity of this advertisement, Samsung Life Insurance plans to launch a digital campaign featuring more diverse life stories of consumers. A Samsung Life Insurance official said, “Samsung Life Insurance has understood the changing times and empathized with consumers' hearts and lives, warmly changing the perception of insurance. We will continue to portray Samsung Life Insurance as a reliable presence that helps various lives, not complicated and difficult insurance.”
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