Samsung Securities Launches 'O2' Easy Investment App with 86% of Key Features on One Screen...

[Asia Economy Reporter Ji-hwan Park] Samsung Securities announced on the 16th that it has officially launched the simplified investment app 'O2 (Otu: Today's Investment)', which has significantly enhanced convenience, and is actively targeting the rapidly growing Turini (investment + children) market.

The biggest feature of Otu is its Turini-customized design, which greatly reduces the total number of menus compared to the company's existing mobile trading system (MTS) and gathers frequently used functions on a single screen.

Otu has 78 menus, simplifying the menus to about one-sixth of the 510 menus in the company's existing mPOP. To make it easy to find the desired menu, the usage patterns of the existing MTS were closely analyzed, and only the essential menus from the Turini perspective were carefully selected and arranged.

The home screen of Otu, called 'MY', gathers major functions such as 'Total Balance', 'Held Stocks', 'Favorite Stocks', 'Reports', and 'Events', which account for 86% of the functions viewed by existing asset MTS app users. The arrangement of functions can also be changed to suit the user's style.

In addition, various securities terms used in the app were changed to intuitive terms such as 'Invest Now' and 'Sell' instead of difficult expressions like 'Buy' and 'Sell' to make it easier for beginner investors to understand. Charts, which can often feel complicated, were also simplified for easier viewing.

Various customized services were also added. Representative services include O2Day and the Stocks menu. O2Day is a menu that delivers information such as news, reports, and financial trends. It provides personalized news and reports on individual favorite and held stocks. Unlike most securities apps that have separate order screens for domestic and overseas stocks, the 'Stocks' menu allows orders for both domestic and overseas stocks on a single screen, reflecting the characteristics of recent investors who invest in both markets. The 'Investment Amount Order' function was also introduced to enhance convenience, where instead of entering the price and quantity when buying stocks as in the past, users can enter the amount they want to invest, and the quantity is automatically calculated.

Seungho Lee, Vice President and Head of Digital Division at Samsung Securities, said, "Otu is a customized simplified investment app set at a level that even stock beginners and Turini can easily use, like a 'PT (Personal Training)' service," and added, "We will continue to upgrade it so that beginner investors can start investing easily and comfortably, like breathing oxygen (O2) when they breathe."

This content was produced with the assistance of AI translation services.