"Targeting Generation Z"... Shinhan Card Launches Metaverse R&D Initiative

Signing of a Joint Project with Professor Kim Sang-gyun, Author and Pioneer of the 'Metaverse'

Shinhan Card announced on the 15th that it held a joint project agreement ceremony at the Shinhan Card headquarters located in Euljiro, attended by Lim Young-jin, President of Shinhan Card, and Professor Kim Sang-gyun, author of "Metaverse." The plan is to create ways for the financial sector to utilize the metaverse and explore new methods to communicate with Generation Z, the main users of the metaverse. Professor Kim Sang-gyun (right) and President Lim Young-jin of Shinhan Card (left), who attended the agreement ceremony, are taking a commemorative photo.

[Asia Economy Reporter Ki Ha-young] Shinhan Card is recently promoting a joint project with academia related to the metaverse (virtual reality), which is emerging as a global mega trend.

Shinhan Card announced on the 15th that it held a joint project agreement ceremony at its headquarters located in Euljiro, attended by Shinhan Card President Lim Young-jin and Professor Kim Sang-gyun, author of "Metaverse."

Both parties plan to create ways for the financial sector to utilize the metaverse and seek new methods to communicate with Generation Z, the main users of the metaverse.

The metaverse is a compound word of "meta," meaning transcendence, and "universe," meaning the real world; it is a space where an avatar representing oneself lives beyond reality. For Generation Z, represented by teenagers, it is another world equal to the real world and a community to socialize with peers. Representative metaverse platforms include Zepeto, with 200 million global users, Fortnite, where BTS music videos were first released, and Roblox, which ranked first in App Store game sales.

Shinhan Card judged that the metaverse is no longer a future concept but has already entered the real world, and joined hands with Professor Kim, who is introducing the metaverse as a new trend in Korea and presenting a future vision.

Professor Kim stated through his books "Metaverse" and "Metaverse New Opportunities" that "the current trend will become a greater information revolution than the past revolutions created by the internet and smartphones, and the transformation of business forms will be an opportunity for companies to make a quantum jump," adding, "At this point, it is very important what attitude companies take and what position they occupy."

A Shinhan Card official said, "As the metaverse is establishing itself as the next-generation platform, financial infrastructure is also expected to play an important role," and added, "Shinhan Card within the metaverse will provide Generation Z and customers with new values and experiences, breaking away from the traditional rigid image of the financial sector."

This content was produced with the assistance of AI translation services.