Winia Dimchae Launches 'Winia Color Pop Microwave' in Vivid Orange Color

Winia Dimchae's new product 'Winia Color Pop Microwave' (Photo by Winia Dimchae)

[Asia Economy Reporter Jeong Hyunjin] Winia Dimchae announced that it will launch the 'Winia Colorpop Microwave' on the 15th, designed by analyzing the lifestyle and preferences of the MZ generation. It features a vivid orange color design and convenient functions for easy cooking.

This product includes one-touch keys for frequently used menus and features such as 'Master of Solo Meals,' which quickly cooks single-serving instant rice or soup, 'Master of Defrosting,' which rapidly thaws frozen foods like frozen rice and dumplings, 'Master of Daily Life,' which provides easy steam cleaning and deodorization, and 'Master of Cooking,' which allows adjustment of power consumption.

The Winia Colorpop Microwave uses the principle of a concave mirror (RRS) to heat food evenly and quickly. Two mirrors installed at the back of the cooking chamber evenly disperse high-frequency waves concentrated on the food, enabling uniform and rapid heating.

It also features the 'Smart Zero' function, which automatically turns off the power if the product is inactive for more than 2 minutes in standby mode, cutting standby power without needing to unplug. Additionally, it has a cleanup cooking chamber with high-density coating for easy cleaning, along with lifestyle convenience functions such as steam cleaning, deodorization, and steam towel.

The Winia Colorpop Microwave has a 20L capacity and is priced in the 100,000 KRW range. It is available for purchase at department stores, discount stores, online channels, and the Winia e-shop. It will also be sold at large retailers in the future.

A Winia Dimchae official stated, "This Winia Colorpop Microwave adds convenience with a stylish design and various functions in line with the color appliance trend," and added, "We expect the Winia Colorpop Microwave to be very popular among the MZ generation, who value individuality and design, with its differentiated design and specialized functions."

This content was produced with the assistance of AI translation services.