E1 Operations Director Gu Dong-hwi and the character Titi participated in the 'Children's Traffic Safety Relay Challenge.'

E1 Operations Director Gu Dong-hwi and the character Titi participated in the 'Children's Traffic Safety Relay Challenge.'

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[Asia Economy Reporter Kim Hyewon] E1's Chief Operating Officer Koo Dong-hwi and the character Titi announced on the 14th that they have joined the 'Children's Traffic Safety Relay Challenge.'


The Children's Traffic Safety Relay Challenge is a campaign implemented by the Ministry of the Interior and Safety since December last year to prevent traffic accidents in school zones and establish a culture of traffic safety. The traffic safety slogan "Stop at 1! Look both ways at 2! Wait for 3 seconds! Prevent the 4 dangers!" is spread in a relay format.


COO Koo was nominated by Yesco Holdings CEO Koo Bon-hyuk. Titi joined the challenge after being nominated by Booz C&C, the character development company. For the next participants in the challenge, COO Koo nominated Taekwang Industrial Group Chairman Park Joo-hwan, and Titi nominated Kim Han-yong, an automotive specialist reporter and creator of the E1 YouTube channel Orange TV.



COO Koo said, "I joined this challenge with the hope that children can grow up in a safe environment," adding, "E1 is striving to expand the supply of eco-friendly LPG-fueled school buses for children's safety and health."


This content was produced with the assistance of AI translation services.

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