LS Nikko Dongjeomyeon Announces Copper Antibacterial Properties... Conducts 'Copper Friends Campaign'

[Asia Economy Reporter Suyeon Woo] The International Copper Association and LS Nikko Dongjin announced on the 10th that they will carry out the 'Copper Friends' campaign to promote the antibacterial properties of copper.

The campaign launch event was held with the participation of Yuhan Jong, head of the Korea branch of the International Copper Association (ICA), Koo Bon-kwon, head of the business strategy division at LS Nikko Dongjin, ambassador Park Seung-hee, and other related personnel.

This campaign was planned to widely inform the general public about copper's 'antibacterial properties.' In March, the U.S. Centers for Disease Control and Prevention announced results showing that the COVID-19 virus is completely eliminated on copper surfaces within four hours. In South Korea, positive results were also obtained through the 'Asan Hospital clinical trial' jointly conducted in 2010 by ICA, LS Nikko Dongjin, and Poongsan.

The International Copper Association is launching the 'Copper Friends' campaign, an antimicrobial promotion campaign in collaboration with LS Nikko Copper Inc. From the left: Bonkwon Koo, Executive Director of Business Strategy Division at LS Nikko Copper Inc., Seunghee Park, Copper Ambassador and athlete, and Hanjong Yoo, Director of ICA Korea Branch. Photo by LS Nikko Copper Inc.

To improve on the previous copper promotions, which were difficult for the general public to engage with and relate to, LS Nikko Dongjin prepared activity programs with storytelling and events that anyone can enjoy and empathize with.

The main activities are summarized as 'Fun Story,' which applies YouTube videos and card news; 'Friendly Channel,' using YouTube channels and Instagram accounts; and 'Fulfillment Event,' donating antibacterial copper products to local communities. Additionally, former national speed skating representative Park Seung-hee was appointed as the campaign ambassador to help widely promote the campaign.

Yuhan Jong, head of ICA Korea, said, "I hope this campaign will help promote the antibacterial properties and value of copper in an easy and fun way, contributing to the healthy lives of the public." Koo Bon-kwon, managing director of LS Nikko Dongjin, responded, "I express deep gratitude to ICA for conducting such a meaningful activity first in Korea ahead of other countries."

This content was produced with the assistance of AI translation services.