The fountain at Lotte Premium Outlet Icheon.

The fountain at Lotte Premium Outlet Icheon.

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[Asia Economy Reporter Lim Chunhan] Lotte Premium Outlets announced on the 10th that it will hold various events with shopping and healing themes for customers visiting suburban outlets to enjoy a "mollangseu" to escape the heat until the 16th.


At the Giheung branch, a living popular products clearance event will be held, offering up to 80% discounts on the most popular products of the first half of the year, including kitchenware, home appliances, and home fashion. Rommelsbacher's single-burner induction range for outings and Silit’s premium double boiler will be sold at up to 80% discounted prices, limited to 30 units each. Tefal kitchenware and Daks Home home fashion products will also be sold at up to 50% discounts.


At the Paju branch, a special exhibition of essential hiking items for beginners will be held, offering up to 70% discounts on popular outdoor brand products from Eider, Columbia, Black Yak, Millet, and others. Additionally, from the 11th to the 13th, more than 20 brands not yet opened in the outlet will participate in the Flea Market AVENUE event, selling accessories, clothing, diffusers, handmade products, and more at a separate outdoor themed hall on the 2nd floor of blocks A and B.


At the Icheon branch, from the 12th to the 13th, picnic mats, towels, and water guns will be lent free of charge in front of the newly installed ground fountain in front of the main building. At the Giheung branch, new events will be planned for each parking lot, providing various attractions such as busking performances, marching band parades, performances by a tall uncle character, and robot costume performances.



Park Sangok, manager of the Paju branch, said, "As COVID-19 vaccinations increase and the summer vacation season begins, demand for shopping and healing at suburban outlets is increasing," adding, "We plan to prepare various discount events and fun activities so that family customers can enjoy shopping at the outlet as much as possible."


This content was produced with the assistance of AI translation services.

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