Cafe24 Influencer Commerce Success Case Webinar... "Revealing Know-How to Boost Sales"

Choi Min-ji, CEO of the women's fashion brand 'Habieonni'.

[Asia Economy Reporter Lim Chun-han] Cafe24 announced on the 9th at 2 PM that it held a webinar (Web+Seminar) on the theme of 'Successful Cases of Influencer Commerce.' The number of pre-registrants reached about 1,300, showing great popularity.

In this webinar, influencers who succeeded as CEOs of online shopping malls revealed know-how on how to increase sales using social networking services (SNS).

Choi Min-ji, CEO of the women's fashion brand ‘Habieonni,’ which has 170,000 YouTube subscribers, shared her experience of driving sales growth based on original video content. CEO Choi said, “Through trendy lookbook-style video content, YouTube views and subscriber numbers increased significantly,” adding, “It is also important to effectively showcase products by utilizing various video channels in line with the trend of short video content lasting 15 to 30 seconds.”

Lee Ji-hoon, CEO of ‘One Pound,’ an Instagram influencer with 160,000 followers, cited strengthening product competitiveness based on SNS communication as the secret to doubling shopping mall sales and follower numbers every year. Lee Ye-ji, CEO of the women’s daily look brand ‘Hazel Mode,’ emphasized appropriate operational strategies for each channel.

Lee Jae-seok, CEO of Cafe24, said, “The expansion of communication channels due to SNS activation is a great growth opportunity for online businesses,” and added, “We will actively support the rapid growth of online businesses not only by sharing operational know-how but also by linking channels effective for branding of company malls, such as Facebook and Instagram.”

This content was produced with the assistance of AI translation services.