Daeyu AP Begins Mass Production of Steering Wheels for Kia Electric Vehicle 'EV6'

Daeyu AP Factory Exterior View

[Asia Economy Reporter Kim Heung-soon] Daeyu AP, a subsidiary of Daeyu Winia Group, announced on the 8th that it has started mass production of steering wheels for Kia's EV6, following Hyundai Motor Company's Ioniq 5.

Daeyu AP is the leading company in the domestic automobile steering wheel market share. Last year, it was selected as the supplier of steering wheels for next-generation electric vehicle models by Hyundai Motor Company and Kia.

Daeyu AP has been mass-producing and supplying the steering wheels for Hyundai's dedicated electric vehicle Ioniq 5, which created a sensation with over 40,000 pre-orders, since March. The steering wheel used in the Ioniq 5 features a D-cut shape without the Hyundai emblem, equipped with drive mode buttons and a regenerative braking lever, and applies an electronic shift dial.

Additionally, having been selected as the steering wheel supplier for Kia EV6, scheduled for release in July, the company has started full operation of its factory to ensure smooth delivery. The steering wheel used in the EV6 adopts the new Kia logo for a sophisticated look and applies a drive mode selection button to enable performance driving.

Daeyu AP's sales in the first quarter of this year increased by 14% compared to the same period last year. Operating profit also grew by 28% during the same period. Lee Seok-geun, CEO of Daeyu AP, said, "We will continue to develop the highest quality products to firmly maintain our No. 1 market share position in the domestic steering wheel sector and satisfy more customers and consumers."

This content was produced with the assistance of AI translation services.