Shinsegae Food Surpasses 1 Million Views on Live Broadcast in Just 3 Months

On the 4th, comedian couple Kang Jae-jun and Lee Eun-hyung, along with show hosts Baek Seung-joo and Oh Min-hwa, showcased five varieties of Shinsegae Food's 'Olban Chinese Dumplings' through a Naver Shopping Live broadcast at a studio located in Apgujeong-dong, Gangnam-gu, Seoul.

[Asia Economy Reporter Lim Hye-seon] Shinsegae Food announced on the 8th that it has surpassed 1 million cumulative views just three months after starting its first live broadcast (hereafter referred to as "live").

Shinsegae Food considers live broadcasts as a channel not only to entertainingly inform consumers about product characteristics but also to expand brand touchpoints, collaborating with famous broadcasters and popular YouTubers.

In fact, Shinsegae Food's first live broadcast in March with broadcaster Tak Jae-hoon on Naver Shopping Live attracted 81,000 concurrent viewers, ranking first in its time slot. The ‘Olban Old-fashioned Whole Chicken’ sold 1,700 units in one hour, exceeding the target of 500 units by more than three times. Additionally, through a special sale held until 12 PM on the day of the live broadcast, a total of 3,000 units of ‘Olban Old-fashioned Whole Chicken’ were sold.

Shinsegae Food created content utilizing popular YouTubers like Heunhan Nam-mae and shopping host No Geum-mi, known as the Mukbang Queen Mimi Unnie, and expanded channels including SSG.com’s SSG.Live, Baemin Live, and Kakao Shopping Live, strengthening its position in the food sector live broadcasts.

Moreover, on the 4th, comedian couple Kang Jae-jun and Lee Eun-hyung hosted a variety show-style sitcom live broadcast tasting authentic Chinese dumplings for the launch event of the new product ‘Olban Chinese Dumplings.’ This broadcast was specially planned to announce the new product launch and increase brand awareness. Unlike previous sales-focused live broadcasts, it enhanced viewing enjoyment by incorporating filming techniques and broadcasting technologies such as chroma key and CG (computer graphics). Alongside this, to focus on brand promotion, items reminiscent of Chinese dumplings, such as Tsingtao non-alcoholic beer and DIY iron lunchboxes, were given away by lottery, attracting viewers’ interest. As a result, Shinsegae Food’s ‘Olban Chinese Dumplings’ live broadcast ranked first in viewership during its time slot, and the purchase conversion rate while watching the live reached 12%. The average purchase conversion rate for live broadcasts in the food industry is about 5%. Notably, the cumulative views of Shinsegae Food’s live broadcasts, conducted over a total of nine sessions including this one, exceeded 1 million.

Shinsegae Food will hold a live broadcast of ‘Milk & Honey Home Bakery’ through Baemin Live on the 23rd with broadcasters Yoo Byung-jae and Kim Hae-jun. Basil cheese ciabatta sandwiches and three types of meal pav? cakes will be sold. Shinsegae Food plans to regularly conduct live broadcasts at least twice a month to widely promote the characteristics and brands of its products such as Olban and Milk & Honey to consumers.

This content was produced with the assistance of AI translation services.