SSG.com Unveils 'Cheuggudan-eul Oeja' Advertising Video
SSG.com has created an advertising video with the main message "Cheer for SSGudan" and started broadcasting it through online channels.
View original image[Asia Economy Reporter Lim Chunhan] SSG.com announced on the 8th that it has created an advertisement video with the main message "Learn the SSGudan by heart" and started broadcasting it through online channels such as YouTube and Instagram.
"Learn the SSGudan by heart" was planned with the idea inspired by the multiplication table (gugudan), which every Korean citizen knows. In the advertisement, models of various age groups appear in sequence, repeatedly showing scenes of learning the SSGudan from 1 to 9, just like the multiplication table from 1 to 9.
Using the familiar tone of reciting the multiplication table, the nine promotional keywords of the super scale nine SS9 are applied, making it easy to understand what discounts are offered at a glance. Even customers without previous purchase records can enjoy VIP benefits throughout June. For example, SSG1 represents VIP, and the content that first-time buyers receive a shopping support fund called "Gukmin Yongdon" (10,000 won) is conveyed as SSG2 Yongdon.
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An SSG.com official said, "We wanted to deliver the benefits of the nine ongoing promotional themes in an easy and fun way," adding, "Through the release of this video, we will continue the shopping festival atmosphere throughout June."
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