Pulmuone 'Dubumyeon' Surpasses 5 Million Units Sold Within One Year of Launch

Pulmuone 'Tofu Noodles' 2 Types

[Asia Economy Reporter Seungjin Lee] Pulmuone Foods announced on the 4th that the cumulative sales of its new concept product "Healthy Noodle-Made Tofu Noodles," which replaces wheat flour noodles with tofu, have surpassed 5 million units within one year of its launch.

Pulmuone's "Healthy Noodle-Made Tofu Noodles" is a product launched to replace wheat flour noodles, which are high in carbohydrates, with protein-rich tofu. It has continuously gained popularity among consumers who want to reduce carbohydrate intake for health reasons since its release.

Tofu noodles began gaining word-of-mouth popularity among consumers immediately after launch. They were also popular as a high-quality home meal replacement (HMR) because they allow for the easy preparation of noodle dishes.

Accordingly, Pulmuone significantly raised its sales target for this year to more than double and started in-house production by installing tofu noodle equipment at its tofu factory in Eumseong, Chungbuk, from last month to expand production lines. Pulmuone expects that with increased production capacity, it will be able to further grow the tofu noodle market. The company aims to achieve more than double the sales volume compared to last year.

In April, Pulmuone also launched two types of "Tofu Noodle KIT" (Spicy Ragu Pasta, Grilled Jjajang) with plant-based sauces, leading the expansion of the plant-based food market.

Kim Jeongha, CM of Pulmuone Foods PPM Business Division, said, "Tofu noodles have sold 5 million units in one year, gaining popularity not only among consumers who want to reduce carbohydrate intake for health reasons but also among those who want to enjoy a light and delicious meal. With the recent expansion of production lines and the launch of the Tofu Noodle KIT, we plan to continue spreading healthy and tasty tofu noodles."

Meanwhile, since declaring itself a leading company in plant-based foods in March, Pulmuone has introduced five innovative products to the market according to its long-term roadmap, starting with the convenient meal "Tofu Noodle KIT" topped with a special plant-based sauce, followed by the plant-based protein "High-Protein Tofu Bar" which was a hit in Japan, "Tofu Tender" that replicates meat texture with firm tofu, "Tofu Crumble" that replicates meat texture with high-protein tofu, and the plant-based protein bite "High-Protein Cube Tofu."

As for "plant-based fermented milk" products, Pulmuone Danone launched the vegan yogurt "Plant-Based Activia," made from coconut instead of milk.

This content was produced with the assistance of AI translation services.