"Butter-Grilled Squid as Jelly?" Orion Launches 'Jjing-eo Jelly'

[Asia Economy Reporter Lim Hye-seon] Orion announced on the 4th that it will launch a new jelly product called ‘Jjingeo Jelly’.

Jjingeo Jelly is a new product targeted at the MZ generation who love new things and home drinking enthusiasts. It replicates the leg shape, sweet and savory taste, and chewy texture of the popular rest stop and movie theater snack ‘Butter-grilled Squid’. It also comes with a spicy ‘Gochujang Mayo’ seasoning, allowing consumers to enjoy the jelly with seasoning according to their own taste and preference.

Orion is positioning Jjingeo Jelly as a jelly snack to pair with beer and is conducting a collaborative promotion with OB Beer FiLGOOD. Jjingeo Jelly is praised for capturing the authentic taste and texture of squid, making it an excellent accompaniment to cold beer.

Since the early 1990s, when interest in jelly was not high, Orion has continuously launched various jellies with fun shapes and chewy textures, such as ‘My Gummy’, shaped like fruit, ‘Wang Kkumtul-i’, which is fun to stretch and eat, and ‘Monkey Nana’, featuring a monkey shape with dual textures and three flavors, all popular among children.

This content was produced with the assistance of AI translation services.