Herbal Medicine Festival Committee Conducts Crowdfunding

Participation of Herbal Market Farmers
Starting Wild Ginseng Wine Brewing Kits

Wadiz Crowdfunding Wild Ginseng Infused Liquor [Image Source=Sancheong-gun]

[Asia Economy Yeongnam Reporting Headquarters Reporter Choi Soon-kyung] An event is being held where you can easily experience high-quality Sancheong medicinal herbs produced at the foot of Jirisan Mountain online.

On the 2nd, the Gyeongnam Sancheong Herbal Medicine Festival Committee announced that they will conduct crowdfunding to widely promote the Sancheong Herbal Medicine Festival and the clean medicinal herbs.

This crowdfunding event is a non-face-to-face promotional method prepared to successfully hold this year's festival amid the COVID-19 situation. It will be conducted through 'Wadiz,' the largest crowdfunding platform in Korea.

The first product of the Sancheong herbal medicine crowdfunding event held in June is the ‘Wild Ginseng Infusion Kit’.

Based on 20 years of research and cultivation experience of wild ginseng, the wild ginseng organically grown at an altitude of 770 meters has been developed into an infusion kit that can be easily made into liquor at home or given as a gift.

Crowdfunding is a method where new products different from existing ones are developed, and consumers make pre-investment purchase reservations; if the preset target amount is reached, actual payment is made.

It has the advantage that young people are highly interested because they can purchase unique products different from existing ones at a relatively low price and earlier than others.

In particular, it has been evaluated that the festival area, which was previously limited to offline, has been expanded to both online and offline through active online marketing.

The county is strengthening efforts to revitalize the local economy by expanding online sales channels at various local festivals such as the dried persimmon festival, taking the opportunity of holding the online herbal medicine festival.

Lim Jong-sik, the festival chairman, said, “Ahead of the Sancheong Herbal Medicine Festival scheduled for this fall, we decided to conduct crowdfunding as a pre-festival promotional method online to help Sancheong herbal farmers overcome COVID-19,” and added, “We will develop and operate more diverse online and offline contents to create a successful festival.”

This content was produced with the assistance of AI translation services.