Tmon Releases Third Web Drama 'Eomma Appaege'

A Comic Story of Family Conflict and Emotion Unfolding Through Changed Shopping Habits After the Pandemic

[Asia Economy Reporter Kim Cheol-hyun] TMON (CEO Jeon In-cheon) announced on the 2nd that it has released the third web drama, "To Mom and Dad," on its YouTube original content platform, "TMON Play."

This web drama depicts episodes experienced by the protagonist, a 20-something office worker, who visits her parents in the provinces during a rare vacation. It humorously portrays family conflicts and touching stories centered on the changed shopping behaviors after the COVID-19 pandemic.

The lead role of "Yumi" is played by actress Choi Eun-ji, who appeared in the web drama "Cheese Film: Multiple Personality Girl" and "Entertainment Interference Season 3." The script and direction were handled again by the production team behind TMON Play's "Suspicious Blind Date."

Reflecting the trend of acquiring new information through content, TMON is steadily expanding its content areas to attract platform users' responses. In this video, it resonates with the rapidly increasing e-commerce usage among middle-aged and older adults over 50 in the past year, while naturally incorporating its main services, "TMON Day" and "Free Shipping Day."

Lee Chan-se, Head of Marketing Operations at TMON, stated, "TMON Play web dramas have garnered great interest and response from netizens, recording 200,000 views per episode," adding, "We plan to present diverse content so that viewer favorability can translate into customer preference for the platform."

This content was produced with the assistance of AI translation services.