"Summer Begins, Discounts Start" Retail Industry Launches Large-Scale Events and Promotions in June

CJ Olive Young will hold a large-scale regular sale, "Ollyoung Sale," at nationwide stores and its official online mall from the 3rd to the 9th. Models are introducing sale products. (Photo by CJ Olive Young)

[Asia Economy Reporter Yuri Kim] The distribution industry has launched large-scale discount events and promotions in June ahead of the full-fledged summer season.

Olive Young announced on the 2nd that it will hold the mid-year settlement 'Ollyoung Sale' from the 3rd to the 9th. This event, held at nationwide stores and the official online mall, offers up to 70% discounts on summer season products and popular items from the first half of the year.

Premium cosmetics and new products showcasing the latest trends will also be discounted. During the sale period, daily surprise deals called 'Today's Special Price' will be revealed, along with 'Exclusive Deals' and 'Store-Exclusive Deals.' In particular, the 'First-Come, First-Served Special Price & Giveaway' event will be expanded to three times, taking place on the 3rd, 7th, and 9th, the first day and subsequent days of the sale. Major brands participating in this sale include ▲Clio ▲Dr.G ▲Biohealbo ▲Physiogel ▲Manyo Factory, among others. Olive Young will also feature a special Ollyoung Sale broadcast on its own mobile live streaming service 'Olive Live' on the 3rd.

11st is running the 'Delivery Purchase King Challenge' this month, offering prizes to customers who use various delivery services provided by 11st. Customers who make purchases of 30,000 KRW or more using delivery services such as 'Same-Day Delivery' (Emart Mall, Homeplus, GS Fresh Mall), 'Dawn Delivery' (SSG.com, GS Fresh Mall), and 'Next-Day Delivery' (collaborated with Korea Post's 'Order Today, Arrive Tomorrow') within the 'Today's Shopping' specialty section, and confirm their purchase, will be entered into a draw based on the number of orders. Customers who place three or more orders by the 30th will be eligible for prizes including 'Starbucks Iced Americano Gifticons' (500 winners), 'SK Pay Points 20,000' (100 winners), and a Dyson Supersonic Hair Dryer worth approximately 400,000 KRW (10 winners).

SSG.com is holding a mega shopping festival called 'Super Scale Nine SS9' throughout June, allowing all customers to experience the highest VIP membership benefits regardless of previous purchase history. SSG.com will distribute a total of nine discount coupons in three rounds every 10 days, offering 10%, 7%, and 5% discounts respectively. Each coupon can be applied to purchases over 30,000 KRW with a maximum discount of up to 10,000 KRW.

Additionally, three types of coupons offering up to 20% discounts on fashion category products will be issued daily from 9 AM to the first 20,000 customers. For Shinsegae Department Store Mall products, a luxury cosmetics 'King Coupon' offering up to 20,000 KRW off on purchases over 50,000 KRW with a 20% discount will be issued once during the event period, along with 10 coupons each for 15% discounts up to 20,000 KRW on purchases from Shinsegae Mall and Emart Mall.

In the fashion category, the Style Attack promotion offers discounts of up to 85% on popular items including imported luxury brands, casual wear, sportswear, and accessories. The Hot Deal Attack event, held daily at 9 AM, features brands such as Golden Goose, Lululemon, Burberry, and Charles & Keith.

This content was produced with the assistance of AI translation services.