Lotte Chilsung Beverage Holds 'Moo Label' Product Brand Day

[Asia Economy Reporter Seungjin Lee] Lotte Chilsung Beverage is holding a label-free product brand day event at the ‘Lotte Chilsung Beverage Naver Brand Store’ from June 3 to 5 in celebration of ‘Environment Day’ (June 5 every year).

This event was planned to mark Environment Day, established by the international community for environmental protection, in response to the recent rise in value-based consumption that considers the environment and the increasing number of consumers seeking eco-friendly products.

During the event period, Lotte Chilsung Beverage will provide instant discount coupons for purchasing label-free products such as ‘Icis ECO’, ‘Chilsung Cider ECO’, ‘Label-free Cantata NB Can’, and ‘Trevi ECO’ at reasonable prices through the ‘Lotte Chilsung Beverage Naver Brand Store’ operated directly by the company.

As part of the eco-friendly campaign during the period, 2% of the sales amount of label-free products will be donated to environmental organizations through Happy Bean. Consumers who purchase ‘Chilsung Cider ECO’ and ‘Trevi ECO’ will also receive a limited quantity of multi-purpose collection bags for collecting label-free product containers.

Meanwhile, Lotte Chilsung Beverage has been fulfilling its corporate social responsibility for environmental protection in line with its eco-friendly policies by launching Korea’s first label-free bottled water ‘Icis 8.0 ECO’ last year, followed by label-free Chilsung Cider ‘Chilsung Cider ECO’, premium RTD coffee ‘Cantata NB Can’ with designs directly printed on the can body, and label-free sparkling water ‘Trevi ECO’.

This content was produced with the assistance of AI translation services.