Korea GM, Total Sales of 16,428 Units in May... 33.7% Decrease YoY

[Image source=Yonhap News]

[Asia Economy Reporter Ki-min Lee] Korea GM announced on the 1st that it sold a total of 16,428 vehicles last month. This is a 33.7% decrease compared to May of last year.

Domestic sales recorded 4,597 units, down 23.3% year-on-year, while exports decreased by 37% to 11,831 units.

Korea GM explained that sales declined compared to the same period last year due to production cuts at Korean and global plants caused by disruptions in the supply of automotive semiconductor chips.

The Chevrolet Spark led Korea GM's domestic sales in May with 1,647 units sold. The Chevrolet Trailblazer also posted sales of 1,338 units, a 40.0% increase compared to the same month last year.

Chevrolet is actively communicating with its main customer base, the MZ generation (born between the 1980s and 2000s), by conducting Instagram marketing activities last month with singer Park Jaebeom, the advertising model for the Trailblazer.

The Chevrolet Bolt EV sold 307 units in the domestic market in May, marking a 274.4% increase compared to the same period last year. Recently, Chevrolet secured a large order of commercial vehicles from Lotte Food, a food subsidiary of the Lotte Group. Chevrolet plans to supply a total of about 380 Bolt EVs through Lotte Rental, which will be distributed to Lotte Food sales staff nationwide in two phases in May and June.

The light commercial vehicle Damas, which is scheduled to end sales this year, also saw an 18.6% increase compared to the same month last year, with 344 units sold.

Seazar Toledo, Vice President of Sales, Service, and Marketing at Korea GM, said, "Despite various internal and external difficulties, the Chevrolet Spark and Trailblazer have steadily gained popularity in the domestic market, driving domestic sales performance. Given the high demand for the Chevrolet Colorado, we will actively respond to the needs of both individual and corporate customers focusing on these models, including the Traverse and Bolt EV, which offer high completeness and versatility."

Meanwhile, Korea GM will hold the "Precious Daily Life, With Family, With Chevrolet" promotion in June, offering benefits such as interest-free installment plans.

This content was produced with the assistance of AI translation services.