GS25 Becomes a Popular Chicken Spot in Mongolia... Selling an Average of 200 Chickens per Day

Local Mongolian customers are lining up inside the GS25 store to make payments.

[Asia Economy Reporter Lim Chunhan] GS25 announced on the 1st that it has opened 3 additional stores in Ulaanbaatar, Mongolia last month, operating a total of 6 stores. They plan to exceed 10 stores within the first half of the year.

Looking at local sales, fresh food, cafe, and chicken sales account for half of the total. The fresh milk latte, which combines fresh milk preferred by nomads and GS25's proud coffee brand CAFE25, sells more than 200 cups per day on average. Additionally, Chicken25 received great response from young customers, selling over 2,000 chickens in 10 days.

The official mobile app of GS25 Mongolia, ‘GS25MN,’ achieved 72,000 downloads in 10 days, and the popular drama set in GS25, ‘Convenience Store Saetbyeol,’ ranked 3rd in drama viewership ratings after being aired on Mongolia’s NTV, showing great popularity.

A GS25 official said, “Differentiated products that understand and apply local food culture have received a hot response, and it seems we have successfully settled in Mongolia,” adding, “We will take another step forward by expanding private brand (PB) products that consider local characteristics and continue the Korean Wave trend.”

This content was produced with the assistance of AI translation services.