Home&Shopping's Support Broadcast for Excellent SME Products 'Ilsacheolli' Surpasses 100 Billion Won

Introduction of About 1,000 Small and Medium Enterprises Over 10 Years from 2011 to May This Year

Smooth Sailing Broadcast Screen

[Asia Economy Reporter Kim Cheol-hyun] Home&Shopping (CEO Kim Ok-chan) announced on the 1st that the cumulative product order amount of the 'Ilsacheonri' project has exceeded 100 billion KRW. Ilsacheonri is Home&Shopping's representative small and medium-sized enterprise (SME) support project that discovers regional SME products struggling to secure sales channels and takes responsibility for launching broadcasts with low commission fees. Since its inception in 2011, approximately 980 excellent regional SMEs have benefited from expanded sales channels through the Ilsacheonri project over about 10 years.

Additionally, annual product order amounts through Ilsacheonri have increased, recording 14.76 billion KRW in 2018, 17.9 billion KRW in 2019, and 21.35 billion KRW in 2020. Home&Shopping explained that the cumulative product order amount surpassed 100 billion KRW last month, marked by the broadcast of 'Tongyeong Sonjil Tong Ojingeo' (Tongyeong Cleaned Whole Squid).

Ilsacheonri has received positive responses by offering relatively low commission fees and lowering entry barriers for local SMEs struggling to secure sales and distribution networks. It has established itself as Home&Shopping's representative SME sales channel support project by sharing marketing and promotional strategies with dedicated departments and product planners (MDs).

Products with favorable consumer responses are transitioned to regular broadcasts to provide more broadcasting opportunities. Over 80 products have been converted to regular broadcasts. Representative products include Ariul Market's 'Non-Hardening Rice Cake,' which launched in 2019 and achieved sales of approximately 5 billion KRW in about two years, and the 'Tigaktaegak Bugak Set,' which recorded sales of about 1.2 billion KRW after its 2020 launch.

Home&Shopping plans to continue discovering excellent products through the Ilsacheonri project this year as well. In cooperation with 17 metropolitan cities and provinces, it plans to support 132 products, and the broadcast time per product is being expanded from the previous 30 minutes to 50 minutes. A Home&Shopping official stated, "Through the Ilsacheonri sales channel support project, we have continuously strived to realize the founding purpose of coexistence with SMEs by discovering and launching regional SME products, resulting in surpassing a cumulative order amount of 100 billion KRW. We will continue to expand support that SMEs can tangibly feel so that meaningful figures such as 200 billion and 300 billion KRW can be achieved," he said.

This content was produced with the assistance of AI translation services.