Lotte Mart Exclusively Sells Eco-Friendly Australian Wine 'Banrock Station' in Korea

[Asia Economy Reporter Jo In-kyung] Lotte Mart announced on the 1st that starting from the 3rd, it will exclusively launch four types of eco-friendly Australian wines called 'Benrock Station' at all its stores in Korea.

Benrock Station is also known as a 'Green Wine' because it contributes a portion of its sales, specifically 1%, to funds dedicated to the preservation and restoration of 11 of the world's major wetlands, thereby supporting environmental protection activities and promoting ethical consumption. Lotte Mart explained, "As ethical consumption emerges as a new consumer trend, more customers are showing interest in eco-friendly products, which is why we decided to introduce this product."

The Benrock Station wines sold exclusively this time include 'Chardonnay,' 'Moscato,' 'Cabernet Merlot,' and 'Shiraz.' The price is 14,900 KRW per bottle, and 65,400 KRW for a box of six bottles.

Among these, the red wines Cabernet Merlot and Shiraz are produced using vegan-friendly methods. Vegan wines are characterized by not using any animal-derived materials during the filtering or refining stages of winemaking. Lotte Mart's vegan wine sales increased by about 30% compared to the previous year, and from January to April this year alone, sales have grown nearly 50%, reflecting rising customer preference.

In line with diverse customer wine demands, Lotte Mart plans to introduce organic wines and lightweight, eco-friendly 'Bag-In-Box' wines packaged in paper boxes in the future.

This content was produced with the assistance of AI translation services.