Kakao Commerce Expands Delivery Areas for 'TalkDeal Fresh Beta'

[Asia Economy Reporter Kang Nahum] Kakao Commerce announced on the 31st that it will expand the delivery areas and products for its fast delivery service, 'Tokdeal Fresh Beta.'

Tokdeal Fresh Beta is a fast delivery service launched on March 30 through a collaboration between KakaoTalk Shopping and the meal kit specialist company 'Fresh Easy' (Fresh Easy is the romanization of 프레시지).

Orders for Tokdeal Fresh can be placed via KakaoTalk Shopping and Kakao Jangbogi, with the distinctive feature that ordered products are delivered within 2 hours after ordering. Delivery is carried out through a partnership between 'Fresh Easy' and the integrated digital logistics company 'Mesh Korea.'

Tokdeal Fresh Beta has expanded its service area, which was previously limited to some parts of Gangnam, to include Gangnam-gu, Songpa-gu, and Seocho-gu. However, Naegok-dong and Yangjae 2-dong in Seocho-gu are excluded.

Through this, the plan is to target the demand for convenient meals among office workers working in offices within these areas and small households of one to two people residing in these regions.

Additionally, the number of available products has been expanded from the previous 9 items such as salads, fried rice, and desserts to 52 products including RTE (Ready To Eat) and RTH (Ready To Heat) items that can be eaten immediately or after heating, frozen and refrigerated meal kits, and salads starting from this day.

Delivery operation hours will also be extended. Previously, orders placed between 7 a.m. and 10 a.m. were delivered by noon, but from this day forward, orders placed between 10 a.m. and 7 p.m. will be delivered within 2 hours on the same day, and orders placed after 7 p.m. until 10 a.m. the next day will be delivered by noon the next day. Sundays are off, and orders placed after 7 p.m. on Saturdays will be delivered by noon on Monday.

The delivery fee is 2,900 KRW per order, and to commemorate the service expansion, free delivery will be provided for purchases over 30,000 KRW for a limited time.

A Kakao Commerce official said, "Through collaboration with Fresh Easy, we are introducing fast delivery products unique to Kakao Commerce," adding, "We will continue to consider and introduce new ways to expand the experiences customers can gain through KakaoTalk Shopping."

This content was produced with the assistance of AI translation services.