'Top Recycling Grade' Jeju Samdasoo Launches Label-Free 'Green Edition'

Square-shaped bottle design with embossed product name and source
Providing information by braille product name to eliminate blind spots
100 million bottles to be produced within the year, reducing plastic waste by 64 tons

[Asia Economy Reporter Lim Hye-sun] Jeju Special Self-Governing Province Development Corporation, which produces and sells Jeju Samdasoo, announced on the 31st that it will launch the 'Jeju Samdasoo Green Edition.'

Jeju Samdasoo first unveiled the Green Edition at the '2021 P4G Seoul Green Future Summit,' the first multilateral summit on environmental issues hosted by South Korea.

Since 2017, Jeju Samdasoo has switched its PET bottles to single-material colorless bottles to improve recycling efficiency, and the caps are made from eco-friendly synthetic resin (HDPE). To strengthen resource circulation, the caps are left colorless, even though it is not legally required, enhancing the environmental significance.

Additionally, the Green Edition eliminates labels, completing a 3-no (無) system (no label, no colored cap, no colored bottle) that allows bottles to be recycled as is after consumption. As a result, the two types of Jeju Samdasoo Green Edition (500mL, 2L) recently received the highest recycling grade from the Korea Environment Corporation.

The design maintains the square-shaped identity and applies brand assets such as Hallasan Mountain and volcanic bedrock to emphasize the unique characteristics of Jeju Samdasoo, differentiating it from other products.

At the same time, the most important product name and water source of Jeju Samdasoo are designed in relief so that consumers can easily recognize product information, and the product name is also printed in standard braille to ensure no blind spots in information provision. Detailed information such as the specific water source and mineral content will be provided on the bundled packaging.

Jeju Samdasoo Green Edition comes in two sizes, 500mL and 2L, and is sold in bundles of 20 and 6 bottles respectively through the Samdasoo app (Jeju Samdasoo Club). It is expected to produce 100 million bottles within the year, reducing approximately 64 tons of plastic waste.

This content was produced with the assistance of AI translation services.