Gaming Monitor Market Triples in Size... LG Electronics Launches 32-inch UltraGear

Surge in Game Demand Amid COVID-19
Lineup Expanded to 19 Titles...

[Asia Economy Reporter Cha Min-young] LG Electronics is launching a new 32-inch model of its ‘LG UltraGear’ gaming monitor to meet the increased demand for gaming due to COVID-19.

LG Electronics announced on the 31st that it will release a 32-inch large-screen gaming monitor in the domestic market on the 1st of next month. This comes about a month after the launch of the 27-inch model earlier this month.

This strategy aims to capture the gaming monitor market by targeting the surge in non-face-to-face hobby demand caused by COVID-19. According to market research firm IDC, the domestic gaming monitor market grew nearly threefold from about 130,000 units in 2018 to 360,000 units in 2020.

With this new product launch, LG Electronics will offer a total of 19 types of LG UltraGear products in the domestic gaming monitor market, ranging in screen sizes and aspect ratios including 38-inch, 34-inch, 32-inch, 27-inch, and 24-inch models. Customers can choose a monitor according to their preferred game type.

The new product features a 32-inch QHD (2560 x 1440) large screen with a ‘Nano IPS display.’ The Nano IPS display applies nanoparticles at the nanometer scale (nm, one billionth of a meter) to the backlight to deliver accurate and rich colors. It achieves a 1ms GtG (Gray to Gray) response time, minimizing afterimages caused by fast screen transitions. It also offers a high refresh rate of up to 180Hz when overclocked, displaying up to 180 frames per second to provide immersive gameplay.

The product meets 98% of the Digital Cinema Initiatives (DCI) standard color gamut ‘DCI-P3.’ It also supports graphics compatibility features such as NVIDIA G-SYNC Compatible and AMD FreeSync Premium. These synchronize the refresh rate of the monitor with the graphics card signal from external devices to minimize screen tearing. The product’s retail price is 799,000 KRW.

Kim Sun-hyung, Head of HE Marketing at LG Electronics Korea Sales Division, said, “With the expanded lineup, customers can purchase LG UltraGear monitors according to their preferred games or screen sizes. We will continue to introduce products with overwhelming gaming performance.”

This content was produced with the assistance of AI translation services.