KGC Ginseng Corporation and Buan County Sign Business Agreement to Expand Sales Channels for 'Buan Odi'

Gwon Ik-hyeon, Buan County Governor (left), and Min Kyung-seong, Head of the Dry Products Division at KGC Ginseng Corporation (right), are posing for a commemorative photo after signing a Memorandum of Understanding (MOU) at Buan County Office.

[Asia Economy Reporter Lim Hye-sun] KGC Ginseng Corporation announced on the 31st that it has signed a Memorandum of Understanding (MOU) with Buan-gun, Jeonbuk, to expand the production of the representative specialty ‘Buan Odi’ and develop related products.

The signing ceremony took place at the Buan-gun Office in Jeonbuk, attended by Min Kyung-sung, Head of the Dry Products Division at KGC Ginseng Corporation, and Kwon Ik-hyun, Mayor of Buan-gun, among others. This agreement aims to revitalize the local economy by expanding the production of Buan Odi, a representative specialty of Buan-gun, and to provide consumers with safe and fresh food through product development using excellent local specialties.

Through the agreement, Buan-gun will actively support local farmers to produce and supply high-quality Buan Odi, while KGC Ginseng Corporation will develop products using Buan Odi and provide stable sales channels to local farmers.

Buan-gun is the designated area for Geographical Indication No. 107 for Odi and accounts for 23% of the national Odi production. The Buan Odi is characterized by its rich natural sweetness, attributed to the sea breeze from the Byeonsan Peninsula’s West Coast and abundant sunlight.

KGC Ginseng Corporation plans to develop and launch products using Buan Odi under ‘Good Base,’ its natural ingredient health food brand. ‘Good Base’ is based on the brand philosophy of starting with healthy ingredients and strives to provide consumers with trustworthy food made from high-quality raw materials.

Through this agreement, KGC Ginseng Corporation is expected to secure high-quality raw materials by utilizing Buan Odi produced in Buan-gun and contribute to the coexistence of local farmers by expanding production and promoting excellent local specialties.

This content was produced with the assistance of AI translation services.