[2021 Apartment Brand Awards] Shindongah Construction, Specialized in Traffic Flow and Space Separation to Match Various Household Types

Power Brand Category, 'Familie'

[Asia Economy Reporter Kim Hyemin] Shindongah Construction first introduced its housing brand ‘Familie’ in 2002, which pursues family love through apartments. The brand embodies the philosophy of providing apartments not just as simple residential facilities but as cultural spaces shared with family. ‘Familie’ is the German expression for family. The brand logo is shaped as the letter ‘F’ of Familie, depicting a mother holding her child.

Familie apartments focus on organically connecting various facilities within the complex to create new cultural spaces. The concept extends beyond mere space to a ‘complex community facility where people can gather and enjoy together.’ The complex community facilities, where residents can enjoy both exercise and relaxation, increase resident satisfaction.

Customized floor plans, terrace designs, and specialized storage have also expanded the utilization of space. Last year, in line with the post-COVID-19 era, Shindongah developed the customized residential platform ‘EziQu-Beta’ floor plan to enhance consumer convenience. This floor plan features a clean zone that separates the pathway from the entrance to the living room. Additionally, the master bedroom balcony integrates an outdoor unit room and an evacuation space, securing an area that can be used as a storage room. Shindongah Construction plans to secure customer loyalty for Familie by launching residential products applying the official version of ‘EziQu.’

Shindongah Construction is also redefining the value of the ‘Familie’ brand to suit the diversifying household types such as single-person households and nuclear families. This is based on the judgment that as the traditional meaning of family weakens and new meanings of family emerge, the values and philosophy pursued by Familie are also facing change. In particular, efforts will be made to improve housing quality to enhance brand trust. Examples include developing specialized products, strengthening resident satisfaction, thorough construction quality management, and reorganizing the after-service system.

Next month, Shindongah Construction will supply ‘Chuncheon Familie River Park’ (157 units for general sale). In July, together with Woomi Construction, they will launch sales of ‘LinFamilie’ (659 units) in Gwacheon Knowledge Information Town. At the end of the year, they plan to sell ‘Hwamyung Shindongah Familie’ (246 units for general sale) in Geumgok 2-1 district, Busan.

A Shindongah Construction official said, "Familie appeals to customers as a brand image faithful to the basics, where the true value of apartments can be felt more the longer you live in them," adding, "We will strive to redefine the meaning of family so that Familie becomes a brand that resonates with and satisfies consumers."

Perspective view of 'Chuncheon Familier River Park' scheduled for sale next month.

This content was produced with the assistance of AI translation services.