BAT Korea Launches ESG Management... Operates Eco-Friendly Youth Ambassador Program
President Kim Eun-ji of BAT Korea (right) and Jeffrey Jones, Chairman of the Future Companion Foundation, signed a business agreement for the operation of eco-friendly youth ambassadors on the 27th at the BAT Korea headquarters in Yeoksam-dong, Seoul, and took a commemorative photo. (Photo by BAT Korea)
View original image[Asia Economy Reporter Seungjin Lee] BAT Korea announced on the 28th that it has signed a Memorandum of Understanding (MOU) with the Future Companion Foundation to operate the 'Better Tomorrow Eco-friendly Youth Ambassador Program.'
The 'Better Tomorrow Eco-friendly Youth Ambassador' program is BAT Korea's first campaign to implement ESG (Environmental, Social, and Governance) tasks in the environmental sector, designed to encourage proposals from future generations on environmental issues.
BAT Korea will support the activities of university student participants involved in the eco-friendly campaign, while the Future Companion Foundation will be responsible for selecting and training the university students who will serve as ambassadors. The selected student ambassadors will experience various eco-friendly activities and propose eco-friendly ideas for a better tomorrow.
Kim Eunji, President of BAT Korea, said, “We are pleased to carry out various campaigns on environmental themes together with talented future talents while fulfilling social responsibilities in the environmental sector throughout the product manufacturing and distribution processes.” She added, “BAT Korea will broadly promote ESG campaigns aimed at sustainable development of the environment and society for a better tomorrow.”
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BAT Korea plans to contribute to reducing carbon emissions in the tobacco product manufacturing process by introducing solar power facilities at its manufacturing plant located in Sacheon, Gyeongsangnam-do. It also plans to develop and implement eco-friendly business measures to mitigate environmental impacts throughout the entire process from distribution to disposal of electronic cigarette devices.
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